We work with various digital channels such as news portals, Google search, email and social networks (Meta, TikTok, Snapchat, etc.). We use e-commerce platforms RTB House and Criteo, which help us apply the most suitable solutions in the digital space.

We also use dynamic remarketing campaigns (retargeting) that help bring back potential customers who left the site without taking the action you want. We do this so that different niche businesses can get their ads where their target audience is most likely to visit. Based on the specific marketing goals of each business, we develop strategies that help use the strengths of each channel to the benefit of the customer.

A/B testing is a very important part of your marketing strategy. During the test, two different variants of advertising tools are compared and thus the aim is to determine which solution can help achieve the desired result more effectively. A/B testing helps you find out which elements of your ad drive you to take certain actions, so you can make strong, data-driven decisions with this test.

SEO is one of the best digital marketing tools when it comes to long-term benefits rather than one-time results. Properly optimized website infrastructure, i.e. ensuring fast loading of the page and its sub-pages, convenient navigation on the website, optimal URL structure, together with optimization of internal content helps to achieve higher positions in organic search and attract more potential customers. We perform website analysis, during which we identify its weaknesses and provide recommendations. Since we work with both technical and content SEO, we can offer a complete package of SEO services.

Website content is one of the most important aspects of how brands talk about their products, how they build their audience, and how they seek to gain the trust of existing and potential customers. Before we start creating content for websites, we spend a lot of time getting to know the specifics and unique features of each business, create a content management strategy and ensure a high-quality and efficient final product. We create various types of website content that include product descriptions, category summaries, intro texts, and more.

The right solution of visual and text banners (banners) can lead to up to 47% success of the campaign: with their help, you can emphasize the uniqueness of the brand and attract the attention of a potential customer. According to the specifics of your business, we produce both static and dynamic banners and advertising video content in various formats, which can be used on Meta (Facebook), Instagram, Youtube, Google or other platforms.

We create and properly prepare a Google Analytics 4 account and ensure the tracking of key parameters relevant to your business. This can be the successful completion of various contact forms, adding or removing goods from the cart, paying for goods or other actions performed by users that are important to you. Another tool we use is Google Tag Manager. Together with Google Analytics, it helps to collect more data about the user, it is easier to install various digital analytics tools and perform many other functions that will help you to successfully develop your business online. In addition, we help all our customers to adapt to legal requirements: we prepare the General Data Protection Regulation (GDPR ) required and necessary processes for e-shops and we are implementing the Google Consent Mode V2 update, which is necessary to collect and process user data in Google products.

The right data is one of the main things that businesses should take care of in their daily commercial activities in the online space, as it helps to measure the effectiveness of the measures applied. The data helps to see and analyze the main steps of the user journey, from the first visit to the website to the purchase of the product. Such information is necessary for planning future measures and expected website optimization actions.

We offer segmentation of existing customers using RFM, NBS and other segmentation techniques that help implement effective marketing strategies and optimize campaigns for better results. During segmentation, we divide customers into different groups based on their specific characteristics, habits related to online shopping, interests and other factors. Segmentation of existing customers helps to create personalized campaigns and direct communication to the target audience more effectively, since advertising offers are presented to relevant users only with a message that resonates with them.

​It’s worth noting that just like the market, audiences can change over time, so due to constant changes, it’s important to revisit your segmentation strategy regularly to make sure your advertising solutions meet your audience’s needs.

We also perform marketing attribution, which is critical to maximizing the return on marketing investment. During attribution, we determine which actions and marketing channels are most effective in attracting potential customers or increasing sales. Taking into account the results, we make data-based decisions and provide budget allocation recommendations.

This advertising channel helps you reach those customers who have already visited your website and provided their email address when purchasing a product, filling out a contact form or subscribing to a newsletter and applying remarketing. Newsletters help you strengthen your relationship with your customers, as they allow you to send personalized messages where you can provide both useful tips related to your business and special offers. We advise on the best email email marketing practices and help you create a quality marketing campaign that drives the actions you want from your message recipients.

A process designed to increase the number of visitors to a website or app who take a desired action (e.g. purchase a product, sign up for a newsletter, fill out a contact form). CRO aims to improve the performance of a website or app so that more visitors become customers or take other targeted actions. Whatever your business goals, a CRO strategy is a crucial part of digital marketing as it helps improve user experience on your website and generate a higher return on investment. We analyze statistics, monitor user actions on your website and provide recommendations that can lead to conversions.